Real problems, measured outcomes.

funnelkit · 2025

Website design for FunnelKit.

A clearer checkout feature page and account experience for WooCommerce merchants.

← fragmented silos replaced by entity-first product hubs

funnelkit · 2025

Build and improve the whole sales journey.

Sales pages, checkout, offers, targeting, tracking and experiments in one connected workflow.

← from a blank funnel to a launch-ready customer journey

truminds · 2023

A health identity that makes check-in easier.

One place for verified identity, insurance, health details and care-network access.

← healthcare information should not begin with a form

truminds · 2024

One app for a partner network in motion.

Sales, rewards, network activity and support in one governed mobile workspace.

← operations should not depend on another spreadsheet

funnelkit · 2025

Six hours down to four minutes.

Closing the gap between merchant language and system architecture.

← 71% of failures happened in the first 20 minutes

shasta cloud · 2023

Twenty vendor tools, one dashboard.

Making enterprise network management legible for the people on site.

← 18 months, 3 companies, 8 technicians shadowed

funnelkit · 2024

88% ignored it. Then it took four minutes.

Making email automation usable for merchants who think in outcomes, not architecture.

← 6 of 10 merchants said “I give up, I’ll hire someone”

self-initiated · 2025

Design systems machines can actually read.

Internal design-to-code validation score from 35% to 80% across three AI tools.

← the JSON made AI think in systems, not pixels

medium · 2026

Context matters more than prompts.

Two years of designing with AI and for it: what I got wrong, and the workflows I changed because of it.

← prototype first, production later

Figma Plugin: Variable Finder

A Figma plugin that surfaces design tokens and variables across a library instantly, built to cut the time designers spend hunting through component files.