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Kartik Singh
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Résumé
singhkartik40@gmail.comResumeLinkedIn

© 2026

© 2026

singhkartik40@gmail.com
ResumeLinkedIn
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Shasta Cloud

AP deployment: 30 min → 10 min. One dashboard to replace 4–20 vendor tools.

Shasta Cloud hero

Overview

MSPs juggled 4–20 vendor systems to manage enterprise networks. Each tool was vendor-locked and buried critical features under layers of poor UX, making routine tasks take hours longer than they should.

Role

UX Designer: research, wireframing, usability testing, developer handoff

Team

1 Designer · 3 Product Managers · 20+ Engineers

Timeline

18 months · May 2022 – Oct 2023

Tools

Figma · LiDAR · iOS · Cisco APIs

“

MSPs don't need more features in their dashboards. They need fewer dashboards. The real design problem was consolidation without oversimplification.

The problem: Managed Service Providers juggled 4–20 vendor systems to manage enterprise networks, wasting hours on context-switching and troubleshooting across fragmented tools. The insight: MSPs didn't need a better dashboard - they needed one dashboard. And LiDAR-based spatial mapping could replace the guesswork in access point deployment. The result: Deployment time cut from 30 to 10 minutes per access point, 50% cost reduction vs vendor hardware, adopted by 7+ global enterprise clients.

Hero — Shasta Cloud dashboard overview

◆

The Problem MSPs Actually Had

I spent the first three weeks shadowing MSP engineers at two partner companies. The pattern was consistent: a technician would start in Cisco Meraki to check network health, switch to a vendor-specific portal to troubleshoot an access point, open a spreadsheet to cross-reference the deployment map, then call a colleague to confirm the physical layout of the site.

Four tools, three context switches, one troubleshooting task.

When I asked what frustrated them most, nobody mentioned missing features. Every complaint was about fragmentation:

"I know what's wrong. I just can't find the right screen to fix it."

The tools weren't bad individually. They were bad together, and no single solution covered the scope, so MSPs were forced to use all of them.

◆

What I Found in Competitive Analysis

I audited three dominant tools MSPs were using - Cisco Meraki, Ubiquiti UniFi, and SolarWinds. I ran identical tasks in each: deploy an access point, diagnose a connectivity issue, generate a client report.

ToolTask completionKey failure
Cisco Meraki22 min avgBuried access point config behind 4 navigation levels
Ubiquiti UniFi18 min avgGood for single-vendor setups, collapsed with mixed hardware
SolarWinds35 min avgPowerful but required dedicated training to navigate

None of them addressed the core workflow: see the site, place the APs, deploy, verify.

◆

Early Wireframes

The first wireframe explored a site-centric layout — the network topology mapped to the physical floor plan, not the vendor hierarchy.

Wireframe 1 — Site-centric navigation concept

The second iteration refined the three-panel layout: site selector on the left, spatial view in the center, device details on the right.

Wireframe 2 — Three-panel layout refinement

◆

The Research That Shaped the Solution

I ran contextual inquiry sessions with 8 MSP technicians across 3 companies. Every session followed the same format: watch them complete a real task, then ask what they would change.

Three findings redefined the scope:

  1. Navigation should mirror physical sites, not vendor menus. Technicians thought in terms of buildings and floors, not Cisco vs. Ubiquiti.
  2. Deployment is a spatial problem. Placing access points requires knowing the floor plan, signal coverage, and cable routes — not just device specs.
  3. Status needs to be glanceable. Operators wanted a single screen showing site health, not a dashboard per vendor.
◆

The Solution: One Dashboard, Every Vendor

Navigate and Monitor Venues

The venue overview replaced the vendor-switching workflow. Every site appeared as a card with real-time health status — green, amber, red — and one tap drilled into the full topology.

Navigate and monitor your venues

Add Site Layout

The LiDAR-based layout tool let technicians upload a floor plan and auto-detect wall positions. From there, they could drag APs into position and see estimated coverage before deploying a single device.

Add layout of your office

Add Access Points

Once the layout was set, adding access points was a single drag-and-drop. The system automatically assigned IP ranges, suggested channel configurations, and flagged conflicts with existing hardware.

Add access points to your deployment

◆

Outcomes

Deployment time dropped from 30 minutes per access point to 10 minutes — a 3x improvement. Cost reductions hit 50% compared to vendor-locked hardware. The platform was adopted by 7+ global enterprise clients within the first year.

"What used to take our team 30 minutes per access point now takes just 10 minutes. That's real efficiency you can measure."

The project taught me that the hardest design problems aren't about features. They're about consolidation — making five tools feel like one without losing the depth that made each of them useful.

7+

Global enterprise clients

50%

Cost reduction vs vendor hardware

10 min

Deployment per AP (was 30 min)

3x

Faster deployment efficiency

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